How to Use Amazon Golden Keywords

Your Guide To Getting More From Amazon Ads
Table of Contents:
1. Who Is This Book For? + Your Free Training. 1
Your Free Training. 2
2. Terms Used in This Book. 3
3. Book Categories on Amazon. 10
What Are the Most Popular Categories and Subcategories?. 10
4. Things to Get Right Before Starting. 17
Write a Great Book. 17
Cover Design. 22
Compelling Title. 26
Subtitle and Description. 31
Reader Reviews. 36
Editorial Reviews. 40
A Good Price. 42
5. How to Use The Amazon A9 Algorithm’s Biases To Boost Sales 45
6. So What Are Amazon Ads?. 51
How To Start An Auto Ad. 54
Benefits of Automatic Ads. 55
How To Start a Manual Ad. 56
Other Ad Types: 65
Using Text in Lockscreen And Other Ads 73
7. What are Keywords, as Used in Amazon Ads?. 75
Product Relevance on Amazon. 79
Keywords in the Product Title or Subtitle. 80
Keywords in Book Descriptions. 83
Keywords in Your KDP Account – The Backend Keywords. 84
8. What are Match Types? Broad, Phrase, Exact. What Do These Terms Mean?. 88
Broad Match Type. 89
Phrase Match Type. 90
Exact Match Type. 91
How To Use Match Types in Your Amazon Ads. 92
Negative Keywords – Two Opposing Views. 97
9. Avoiding Homonyms in Your Title and Subtitle. 101
What are Homonyms?. 101
10. Golden Keywords in Depth. 103
How To Find Your Golden Keywords 105
Search Intent 106
Cost-Per-Click. 107
Sustainability. 109
11. What is the Pareto Rule?. 110
12. More on Highly Likely Golden Keywords. 115
Search Volume of a Keyword. 117
Trends of a Keyword. 118
Keyword Competition. 120
Using Predictive Search on Amazon. 122
Putting Yourself in the Shoes of a Buyer 125
Looking At Similar Books for Words That Stand Out in Descriptions, Subtitles, Reviews, And Categories 127
Using Publisher Rocket 129
Using Soovle.com.. 131
13. Filtering the Finest Nuggets. 133
Using the Amazon Search Terms Report 134
14. Removing the Fool’s Gold and Other Adjustments. 139
Chasing the Money. 142
Effective Bid Optimization. 147
Target ACOS. 149
Budget Rules. 154
Budget Tab. 155
Targeting Tab. 157
Top of Search Adjustments. 159
Portfolios, End Dates, and Reports. 161
15. Summary and Action Plan. 164
Find Keywords. 168
Launch Ads. 171
Monitor 173
Understanding Ratios. 175
Start New Ads, Repeat the Cycle. 175
How Many Ads Do You Need?. 177
The Mixed GK, LT, and Auto Ads Strategy. 178
Your Free Training. 180
About The Author 181
If you review it on Amazon I’d greatly appreciate it. Here is the book on Amazon at this link.
Laurence O’Bryan
Author
Founder BooksGoSocial & The International Dublin Writers’ Festival