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How to maintain customer relationships: the Marketing funnel and five effective strategies.
Business Canvas model: key activities, key partnerships, cost structure + A relevant example
Business Canvas model: customer relationships, revenue streams, key resources.
Business Canvas model: customer segments, value propositions and channels.
Challenges in the automotive industry.
The influence of a forecast bias on demand planning in supply chain.
The British business culture: communication, meetings and negotiations.
Business case in SCM (Part 3) – trade-off analysis.
The ‘Market expansion’ business case Part 2 – cost analysis.
Building the ‘Market expansion’ business case for a bike manufacturer.