Meeting at the Nyenrode Business University

Business CrossRoads Consultancy presentation [.pdf]

On the 7th of September took place the meeting between entrepreneurs and managers from Russia and managers of two dutch companies Business CrossRoads Consultancy and RVJ Eurasia.

This meeting was held at the Nyenrode Business University in Breukelen, The Netherlands.

First managers of Business CrossRoads Consultancy and RVJ Eurasia introduced themselves and their business/ entrepreneurship experience . Then the discussion started under the direction of Sharda Nandram. She prepared a number of questions such as:

  1. What are the key strengths which you need in your business?
  2. In what ways is your product, service or technology innovative? etc.

Generally the questions were related to the doing business in Russia and The Netherlands, some of them were about the business culture and the others were about a new paradigm in business –  the importance of social responsibility and principles of sustainability.

Examples of questions:

  1. What is your opinion about all these four types of values (economic, creative, social, spirit)? Do you express them in your work and how?
  2. In the new paradigm the process of co-creation is important too. F.e. companies working together to realize a product such as Senseo or Nike running shoes with Apple.

The discussion was very valuable in terms of exchange of opinions and also business networking.

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