{"id":1174,"date":"2012-01-17T18:06:32","date_gmt":"2012-01-17T17:06:32","guid":{"rendered":"http:\/\/business-opportunity-russia.com\/blog\/?p=1174"},"modified":"2019-02-22T12:08:34","modified_gmt":"2019-02-22T11:08:34","slug":"two-ways-of-advertising","status":"publish","type":"post","link":"https:\/\/business-opportunity-russia.com\/blog\/two-ways-of-advertising\/","title":{"rendered":"Two ways of advertising"},"content":{"rendered":"
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In this\u00a0article\u00a0two ways\u00a0of advertising\u00a0in The Netherlands will be discussed with the purpose of giving recommendations for improvements in the field of advertising technique. The common ways of advertising\u00a0are the use of \u00a0TV and the Internet.<\/span><\/p>\n

\u00a0TV<\/span><\/span><\/p>\n

It has become already commonplace to state that TV has the most important influence on the behaviour of consumers of goods and services. Different types of advertising have been developed to draw the attention to a certain product or service. On the one hand, the audience of TV programs is huge and advertising on TV has enormously high effectiveness. <\/span>On the other hand, some sorts of commercials are very disturbing, e.g. the little pop-up windows in the right hand corner of the screen, which appear unexpectedly and as a rule at the most interesting moment of the TV program. Also long advertising blocks lasting 10-15 minutes are really annoying, so many people don\u2019t watch them, but either go to\u00a0the toilet or for a cup of coffee.<\/span><\/p>\n

Internet<\/span><\/span><\/p>\n

Nowadays,\u00a0another way of advertising becomes extremely popular. The Internet offers diverse advertising forms to\u00a0advertisers. Many companies specialising in\u00a0Internet Marketing<\/strong> offer different services, for example they help with the promotion of websites on the Internet pages with high Google PR<\/strong> (Google Page Rank<\/strong>, where\u00a0 PR0 is the lowest,\u00a0PR10 is the highest). Of course every company is interested in having a website with\u00a0a high PR. <\/span><\/p>\n

The higher the Google PR<\/strong> rank of the publisher\u2019s website where a link is to be placed,\u00a0\u00a0the higher the PR of the advertiser\u2019s website. Therefore the probability of appearance of the advertiser\u2019s website\u00a0on the first page with the Google search results increases a lot.\u00a0 Many companies pay for promotion of their sites trying to be exposed on Google on the first 2-3 pages, but it is really a non-stop struggle, because according to statistics\u00a0millions of new websites emerge every month, \u00a0competition rapidly grows and the effectiveness of advertising on the Internet goes down.<\/span><\/p>\n

Recommendations<\/span><\/span><\/p>\n

To improve the effectiveness of a TV commercial\u00a0it is\u00a0recommended turning down the pop-up windows with advertisements and reducing the duration of commercial blocks.<\/p>\n

As to advertising on the Internet, try to find a balance between costs and frequency of buying services of Internet marketing companies.<\/p>\n

P.S. You can use company promotion<\/a> service on our b2b portal business-opportunity-russia.com<\/a> and blog business-opportunity-russia.com\/blog<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In this\u00a0article\u00a0two ways\u00a0of advertising\u00a0in The Netherlands will be discussed with the purpose of giving recommendations for improvements in the field of advertising technique. The common ways of advertising\u00a0are the use of \u00a0TV and the Internet.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1174","post","type-post","status-publish","format-standard","hentry","category-business-information-english"],"psp_head":"Two ways of advertising \u2013 business-opportunity-russia.com Blog<\/title>\r\n<meta name=\"description\" content=\"In this\u00a0article\u00a0two ways\u00a0of advertising\u00a0in The Netherlands will be discussed with the purpose of giving recommendations for improvements in the field of advertising technique. The common ways of advertising\u00a0are the use of \u00a0TV and the Internet.\" \/>\r\n<meta name=\"robots\" content=\"index,follow\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/business-opportunity-russia.com\/blog\/two-ways-of-advertising\/\" \/>\r\n","_links":{"self":[{"href":"https:\/\/business-opportunity-russia.com\/blog\/wp-json\/wp\/v2\/posts\/1174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business-opportunity-russia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/business-opportunity-russia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/business-opportunity-russia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/business-opportunity-russia.com\/blog\/wp-json\/wp\/v2\/comments?post=1174"}],"version-history":[{"count":0,"href":"https:\/\/business-opportunity-russia.com\/blog\/wp-json\/wp\/v2\/posts\/1174\/revisions"}],"wp:attachment":[{"href":"https:\/\/business-opportunity-russia.com\/blog\/wp-json\/wp\/v2\/media?parent=1174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/business-opportunity-russia.com\/blog\/wp-json\/wp\/v2\/categories?post=1174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/business-opportunity-russia.com\/blog\/wp-json\/wp\/v2\/tags?post=1174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}